Meet the Team

Deborah Cabral, PCC
Founder/CEO & President

Al Bangs
Executive Producer,
Learning on the Go!

Collette Aurand
Director of Finance, Certified Bookkeeper

MaryCarole Griffin
Director of Operations

MaryKate Heaton
Director of Business Services, Media Relations and Social Media

Don Rawls
Director or Technology

Elizabeth Wojtczak
Executive Assistant

Krista Mahaney
Project Team Member

Ivan Rawls
Project Team Member

Janet Garone
Project Team Member

Sierra Crouch
Project Team Member

Rich Kelly
Trainer

Debbie Lillard
Trainer

Marvela Guice
Trainer

Franca Armstrong
Trainer

Matt Salvaggio
Digital Media Creator

Franca Armstrong
Trainer
Franca Armstrong is a Trainer at DC Efficiency Consulting who had many years of experience. She is also the Executive Director of Mohawk Valley Community College’s (MVCC) SUNY Apprenticeship Program and an Adjunct Professor who teaches Sociology. As a member of the statewide leadership team for the SUNY Apprenticeship Program, she is coordinating more than $18 million supporting SUNY apprenticeships. She has worked for MVCC for over twenty-two years and has specialized in Workforce Development for most of those years. Her experience includes developing creative partnerships and programming while working on federal, state and local grant opportunities. Franca has served on the boards of several local and state organizations focused on workforce development and has provided countless presentations at the local, regional and state levels.

Janet Garone
Project Team Member
Janet came out of retirement after a long career on the insurance industry and joined the DC Efficiency Consulting in 2019. Her high attention to detail and love of order and efficiency make her as asset to the team. When she’s not making the team laugh, she enjoys shopping, reading and spending time with family and friends.

Ivan Rawls
Project Team Member
Ivan joined the DC Efficiency Consulting team in 2022. He is a tech enthusiast and enjoys helping others with technology alongside his father, Don who is long longtime member of the DC Efficiency Consulting team.

Matt Salvaggio
Digital Media Creator
Matthew Salvaggio, Digital Media Creator, is a member of the DC Efficiency Consulting Team and also the owner of Olive Branch Productions and handles all things digital, including videography, photography and editing.
Matthew has 15 years experience in digital media and has worked with Deb since 2015. He began his work with Deb on her TV show, Organization Motivation!, even appearing in an episode when she helped his family prepare the bedroom for their first child.
In his free time, Matthew enjoys spending time with his family and staying up to date on the latest photography, videography and editing equipment and software.
Matthew is originally from Frankfort, NY having earned his BA in 2010 from Herkimer College. He currently lives in Ilion, NY with his wife Nicole and their two children, Oliver and Ellie.

Sierra Crouch
Organizer
Sierra joined the team in 2022 and graduated from Xavier University with a B.S. in Environmental Science and a minor in Peace and Justice Studies. She is eager to help organize a space to become stress-free and welcoming for others, whether it be a home or business. She has previous organizational experience at a vet clinic to provide a safe and efficient area for the animals and employees. She loves sports, camping with her family, and all different types of animals.

Marvela Guice
Trainer

Debbie Lillard
Trainer
Debbie Lillard is a Trainer on our team. Prior to joining us, she was an entrepreneur for 15 years, founding a professional organizing and productivity consulting firm called Space to Spare in Philadelphia. As a consultant, she has helped her professional clients develop internal processes to increase efficiency and improve their bottom line. In addition, she was the Director of Operations and Efficiency for a medical firm in PA. Debbie has provided training on a variety of topics relating to productivity, efficiency and time management to organizations in the pharmaceutical and health care fields. She holds a Bachelor’s degree in Communications & Business from Marymount University, Arlington, VA.
Debbie is an internationally recognized expert on organizing and was featured on A&E’s Hoarders and HGTV’s Mission: Organization as well as radio shows across the US, Canada and England. She has been featured in national publications such as, The Chicago Tribune, Better Homes & Gardens, Woman’s Day, and Disney’s Family Fun. She is also the author of three books: Absolutely Organized, Absolutely Organize Your Family and A Mom’s Guide to Home Organization. Deb is a wife, mother of three and active community volunteer serving on her local PTA for many years and was past president of NAPO’s (National Association of Productivity and Organizing Professionals) Philadelphia Chapter.

Rich Kelly
Trainer

Krista Mahaney

Elizabeth Wojtczak

Don Rawls

MaryKate Heaton
Mary Kate first joined Deb’s team as the Social Media Coordinator in 2014 where she was responsible for maintaining and posting on all of the DeClutter Coach’s social network platforms including the team’s blog. Now as the Director of Business Services, Media Relations and Social Media, she assists Deb on a wide variety of tasks to ensure the business runs smoothly.
Mary Kate graduated from Marist College in 2016 where she received her Bachelor of Arts degree in Communications with dual concentrations in Public Relations and Advertising with a minor in English Literature. She currently resides in Brooklyn and when she has free time Mary Kate enjoys reading, and going into the city to explore.
She has enjoyed working with Deb and the rest of the team for as long as she has and is still amazed to see the continued growth and success of the business!

MaryCarole Griffin
Mary Carole was the company’s first employee and started working with Deb in 2010. Mary Carole and Deb have been friends for many years and she enjoys working with Deb and helping others. In her free time, Mary Carole loves spending quality time boating and relaxing with her friends and family at their cottage in the Thousand Islands area. When she’s not working, her favorite things to do are read and go shopping. Mary Carole is a native to New Hartford and graduated from New Hartford Central School. After getting married, she and her husband Marty lived in Watertown for six years before moving back to her hometown. They have two children.

Collette Aurand

Al Bangs
Executive Producer,
Learning on the Go!

Deborah Cabral, PCC
Founder/CEO & President
Taking personal tragedy, a 2002 car accident which left her with significant injuries, and turning it into professional success, Learning and Development Strategist and Trainer, Leadership Coach and Productivity & Efficiency Consultant, Deborah J. Cabral launched her company, Cabral Enterprises LLC in 2010 after 20+ years in the insurance industry. The company is a NY State & NY City (WBE) National (WBENC) and Federal (WOSB, EDWOSB & DBE) Certified Women-Owned Business Enterprise. Deb is a Professional Certified Coach (PCC) with the International Coaching Federation (ICF) and is also a CPO, Certified Professional Organizer.
Deb is a graduate of Long Island University-LIU Post with a Bachelor’s Degree in Business and Public Administration. As a member of ATD, The Association for Talent Development, ICF, International Coaching Federation, a Golden Circle member and leadership volunteer of NAPO, The National Association of Productivity and Organizing Professionals, and SHRM, The Society for Human Resource Management- MV Chapter, Deb is a sought after trainer and speaker who lends her knowledge of productivity, efficiency, time management and leadership and staff development to numerous clients through corporate training, consulting, coaching, workflow analysis, wellness and team building programs and motivational speaking engagements. Deb’s satisfied clients are numerous and are listed in the company’s Partial Client List.
Deb’s lively and energetic training sessions captivate participants while motivating them to change old unproductive habits and create new routines to realize an immediate boost in productivity and efficiency. She believes training should provide a transference of skills and inspires participants to commit to taking specific actions and implementing them into their daily work habits following each training session to ensure long-term change and success.
As an Authorized Partner & Certified Trainer & Coach for Wiley’s Everything DiSC and Five Behaviors of a Cohesive Team, Deb administers a variety of DiSC assessments and provides effective one on one coaching to review DiSC Assessment results and create an action plan to produce positive change. In addition, she offers DiSC group training and team coaching to create more effective teams.
Deb is a wife, mother of three and active community volunteer. In addition, Deb hosted a 30-minute national television show from 2011-2017 called Organization Motivation! and hosted Organized in:60 Seconds, nationally syndicated news/lifestyle segments. Both still air in syndication throughout the US. She also writes a bi-weekly column in the Utica Observer Dispatch newspaper, writes for local and national magazines and does many local and national TV and radio interviews. Deb is also the author of DeClutter Your Life NOW! A motivational guide to tackle the clutter in ALL aspect of your life.
In addition, Deb is a 7 time award-winning entrepreneur including the recipient of the 2012 SBA Excellence in Small Business Award, 2013 Key4Women Achieve Award, 2016 NYS Women Inc. Entrepreneur of the Year, 2016 YWCA Salute to Outstanding Women in Business & Industry Award, a finalist in the 2016 SBA Small Business Person of the Year and the 2017 Distinguished Entrepreneur of the Year Award presented by Syracuse University’s Whitman School of Management and the WISE Women’s Business Center.